How to Setup the Clipper Coupon Categories

The Clipper theme is unique in that it has a completely separate Category setup for Coupons and for Blog Posts.  What this does is it allows you to keep your Blog categories separate from your Coupon categories.  AppThemes refers to this functionality as, “Custom Post Type and Taxonomies”.  Blog posts are kept completely separate from coupons making the management of both very easy in the WordPress admin.

In the video below, I’ll show you how to setup the categories for your coupons.  The example shown in the video is for a local coupons site, StevensPointCoupons.com.  Stevens Point is a small to mid-size city located in Wisconsin.  We like creating coupon sites for small cities because it’s easy to get the local community involved, it’s very targeted and it’s relatively easy to find paid sponsors.

Create Coupon Categories that Fit your Niche

So, given the fact that our coupon categories are for a local Geo-targeted coupon site, we’ll want to have a wide range of coupon categories.  Our goal is to get as many of the local Stevens Point, WI businesses involved / using the site.  So we need to keep that in mind when creating the coupon categories.  Some of the coupon categories that we created were;  Accounting, Baby, Beauty and Wellness, Carpet and Flooring, Catering, Clothing and Restaurants to name just a handful.

However, if you’re creating a coupon site for a more specific niche like Golf, then your coupon categories would be much different.  You’d want them to be relevant / make sense for your golf coupons site.  If you were to create a golf coupons site some of your coupon categories might include; Balls, Irons, Drivers, Putters, Wedges, Shoes, Hats, Shirts and so on… The main thing to remember when creating coupon categories for the Clipper theme is that the categories should be relevant to your niche coupon site.

How to Create Your Clipper Coupon Categories

Here’s how to create your Clipper coupon categories.  Log into your WordPress admin and go to Coupons > Categories > enter the coupon category name > enter the slug (all lower case) > and click the Add New Coupon Category button.  You’ll then repeat this process for all of your coupon categories.  Try to include as many categories as you can possibly think of so that when a site user goes to create their first coupon, they quickly and easily find the category that is most relevant to their coupon.  A good way cover all the bases and make sure you have a bunch of categories is to look at other sites in your niche.  For example, if your coupon site is in the golf niche, then look at other golf e-commerce sites and see what categories they have setup.  Then simply copy their categories for your golf coupon site.

Reduce Impact of Forgetting an Important Clipper Coupon Category

No matter how much effort you put into making sure you have a coupon category created for everyone, you’ll still leave something out / miss an important category.  It seems to happen every time.  You’ll get an email from a potential site user telling you that you do not have a coupon category that is relevant to their particular coupon.  So, a good way to avoid this is to simply put a message on the right sidebar (via the Widgets section and a simple text box) that says something like, “If you do not see a category that fits your coupon, please use the Miscellaneous category and then Contact Us.  We’ll create your category and move your coupon into the proper category”.  That simple message will help to prevent potential site users from bailing out / not posting their coupons simply because you did not have the coupon category they were looking for.  Anyway, I hope this helps give you some ideas on how to setup your Clipper coupon categories…

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