WooCommerce Makes Coupon Creation Easy
Let’s face it, these days everyone is looking for a good deal. Most people simply won’t pay full price for anything, myself included. Before I make a purchase online, I always search Google for coupons. No matter whether I’m shopping for an iPhone case on Amazon or a premium WordPress theme, I always search for coupons before making a purchase.
When conflicted between two sites that sell the same items, I decide to buy based on which site has the better coupon offers. Coupons are among the main factors that drive my buying decisions and I would guess I’m not alone. Coupons not only save people money but they also make them feel better about their purchase. When people feel good about the things they buy, they’re more likely to buy from the same eCommerce site again in the future. They’re also less likely to complain about the product or service because they know they got a good deal.
Coupon marketing is an essential part of all successful eCommerce sites. Therefore, you should take full advantage of the WooCommerce coupon capabilities. In this Upload WP tutorial you’ll learn how to create four different types of coupons in WooCommerce. You’ll learn just how easy it is to create coupons with WooCommerce and hopefully it will spark some ideas on how to use coupons to generate more revenue for your eCommerce site.
How to Create Coupons in WooCommerce
WooCommerce Coupon Example 1: 20% Off Entire Order
In the WordPress admin go to WooCommerce > Coupons > Add Coupon > enter the Coupon Code > in the Discount type drop-down select “Cart % Discount” > in the Coupon amount text box enter 20 > scroll to the bottom of the screen and select an “Expiry date” > Publish the coupon
WooCommerce Coupon Example 2: $5 off a Specific Item
In the WordPress admin go to WooCommerce > Coupons > Add Coupon > enter the Coupon Code > in the Discount type drop-down select “Product Discount” > in the Coupon amount field enter 5 > make sure the “Individual use” box is checked > in the “Products” field begin typing the name of the specific product that the coupon will apply for > give the coupon an Expiration date > Publish the “$5 Off a Specific Item” coupon
WooCommerce Coupon Example 3: Free Shipping Coupon
This coupon will result in free shipping for any order no matter the size of the order…
In the WP admin go to WooCommerce > Coupons > Add Coupon > enter the Free Shipping coupon code > in the Discount type drop-down select “Cart Discount” > check the “Enable free shipping” box > give the free shipping coupon an expiration date > Publish the coupon
WooCommerce Coupon Example 4: 35% off Entire Order for a Specific Customer
This coupon is used to reward your best customers with special / insiders deals…
In the WordPress admin go to WooCommerce > Coupons > Add Coupon > enter the Coupon Code in the title field > in the Discount type drop-down select “Cart % Discount” > in the Coupon Amount field enter 35 > check the “Individual use” box > in the Customer Emails box key in the email address of the specific customer(s) this coupon will apply for > give the coupon an Expiration date > Publish the coupon
Important Notes on WooCommerce Coupons
- Make sure that you always test each coupon to verify it works as you intend it to
- The coupon codes can be whatever you want
- Give every coupon an Expiration Date
Coupon Marketing – Post your Deals on the Popular Coupon Sites
After creating your coupons in WooCommerce, you should post them to as many free coupon sites as possible. Posting your coupons to sites like RetailMeNot.com will create valuable links to your eCommerce site. Consistently posting your deals to the popular coupon sites should result in a consistent increase in site traffic as well as revenue overtime. Below is a list of recommended sites for coupon marketing…