How to Setup a Robust Online Store with WordPress and WooCommerce
Here’s Why You Should Consider the eCommerce Model
In my opinion, one of the best ways to generate long-term, sustainable income online is by building a brand and selling your own products. Yes, I would agree that the process of getting started can be difficult. However, it’s definitely worth the effort in the long-run and here’s why…
If you’re able to find an under served market, and you’re then able to create a product that solves a problem for that market, you’re success is just about guaranteed IF you know how to setup an effective eCommerce site. There are many budding entrepreneurs out there that understand the part about finding a market first and creating a product second. However, the majority have no idea of how to bring their product to the online market.
Most people have no idea how to create an eCommerce site and they usually do not have enough cash to pay someone else to build one for them. On top of the initial cost of building the site, they worry about the on-going monthly fees associated with keeping an eCommerce site up and running. This usually results in settling for the affiliate marketing model because it’s easier to get started.
The problem with settling for the affiliate marketing model is that it’s very difficult generate consistent income for a number of reasons. First of all, you’re competing with hundreds or more likely, thousands of other affiliates that have been in the game much longer and have more money than you. Affiliate products can lose popularity overnight, rules for promoting them often change, and you build zero equity. Sure, you could always sell a successful affiliate site (assuming the product it promotes is still relevant) and make a nice chunk of money but it’s a one time deal.
On the flip side, if you were to invest the same amount of time and effort into developing your own brand, your own products, your own eCommerce site then you could create something that produces steady income and builds equity. Also, a profitable eCommerce site tends to sell for much more money than an affiliate site on Flippa.com. So building up your own eCommerce site should be your focus if you plan on generating full-time sustainable income online.
The good news is that this UploadWP.com tutorial series is designed to teach you how to create an effective eCommerce site that will get your products sold. We’re going to build a site that mainly sells soccer related t-shirts. We’ll build WorldCupTees.com from start to finish using WordPress, WooCommerce and the WooStore theme. We hope that you’ll be able to use these videos to build a profitable eCommerce site of your own. So let’s get stared by installing the WooCommerce plugin and the WooStore theme…
Getting Started with WooCommerce and the WooStore Theme
Step 1: Install the WooCommerce Plugin
The first thing you need to do is to install the “WooCommerce Plugin“. WooCommerce is an open source plugin that you’re going to download in your WordPress admin just like you would with any other free plugin. Log into your WordPress admin and go to Plugins > search for “WooCommerce” > find the “WooCommerce – excelling eCommerce” plugin > install and activate the plugin.
After activating the plugin a purple banner will appear at the top of the WordPress admin that says, “Welcome to WooCommerce – You’re almost ready to start selling”. Next to the welcome message you should also see the “Install WooCommerce Pages” and “Skip Setup” buttons. Click on the “Install WooCommerce Pages” button and your shopping cart pages will automatically be created. These pages include the; Cart page, Checkout page, Pay page, Thanks page, My Account page, Edit Address page, View Order page, and Change Password page.
Step 2: Install and Active the WooStore Theme
In total, there are about 22 WooCommerce specific themes to choose from. In this tutorial series we’re going to use the WooStore theme because I think it looks the best and is the most flexible. Even if you choose to use a different theme, these tutorial videos will still be applicable because they focus more on the WooCommerce platform than on the individual theme. Each of the WooCommerce specific themes are similar so what applies to the WooStore theme most likely applies to the other themes as well.
The WooStore theme is installed just like any other WordPress theme. You can install it via the WordPress admin by going to Appearance > Themes > clicking the Install Themes tab > click Upload > browse and find the WooStore theme and click the Install Now button. Or, you can upload the WooStore theme using an FTP client like FileZilla. Both methods work eaqually as well. After the theme has been installed, go ahead and activate it.
The WooCommerce platform and WooStore theme are now installed and ready to setup. In the next couple videos we’ll show you how to configure the WooCommerce settings as well as the WooStore theme settings. We’ll go through each section in detial and show you how we setup our soccer t-shirt eCommerce site, WorldCupTees.com. So please follow along as we show you how to build a professional, scalable, highly customizable eCommerce site from start to finish using WordPress, WooCommerce and the WooStore theme. See ya on the next video…