WooCommerce Up-Sells and Cross-Sells Explained
WooCommerce makes it easy to setup an unlimited number of up-sells and cross-sells. Up-sells and cross-sells are essential to developing a long-term profitable eCommerce site because they help to increase the Average Order Size. You've most likely heard the term “up-sells and cross-sells” many times, however, you might not know the difference between the two. Let's start by distinguishing the main difference between them now…
Difference between Up-Sells and Cross-Sells
Essentially, up-sells and cross-sells are designed to do the same thing, increase the average order size. Up-sells and cross-sells are items that one would associate with, or would go well with the main product. The only difference between the two is that up-sells display on the product detail page and cross-sells display in the shopping cart after the main item has been added.
For example, the main product in our tutorial video is a United States Soccer t-shirt. The up-sells and cross-sells that we choose to associate with our main product were other soccer related t-shirts. Basically, we choose other shirts from the same product category.
If you have an eCommerce site that sells coffee, good up-sells would be things like coffee bean grinders, coffee mugs and any other coffee related accessories. Or, let's say you have a site that sells heat press machines which are used for making t-shirts. Examples of good up-sells and cross-sells would be things that go well with heat presses such as; heat transfer paper, printers, blank t-shirts and vinyl cutters. Another example would be an eCommerce site that sells smart phone cases for the iPhone and Android phones. Good up-sells and cross-sells for a cell phone cases site would be things such as; chargers, data cables, stylus, screen protectors and much more.
The point is that up-sells and cross-sells help your WordPress eCommerce site make more money. Anything that helps to increase the average order size is worth the time needed to setup. Hopefully you now have a good understanding of the differences between up-sells and cross-sells as well as why they are so important. Now it's time to get into the details of how to setup WooCommerce up-sells and cross-sells…
How to Setup WooCommerce Up-Sells and Cross-Sells
WooCommerce makes it easy to control product up-sells and cross-sells. Here's how to set them up…
In your WordPress admin go to Products > click on the main product that you want to associate up-sells and cross-sells with > on the product update page, scroll down to the “Product Data” section > click on the “Related Products” tab > in the Up-Sells text box key in the name of the product(s) that you want to show up on the product detail page as Upsells > WooCommerce will automatically search for the product (based on product name) > do the same for the Cross-Sells text box > key in the names of the products that you want to display in the shopping cart as cross-sells when the main product is added to the cart > click Update when finished.
Important Notes on WooCommerce Up-Sells and Cross-Sells
- Up-Sells display on the Product Detail page
- Cross-Sells display in the Shopping Cart after the main product has been added to the cart
- You can associate an unlimited number of up-sells and cross-sells for each main product
- Up-Sells and Cross-Sells help to increase your Average Order Size